Japanese Advs – Touch Wood (Mobile)
First, just look and listen to this video.
It's a beautiful image and the sound. When it reaches this level, the word is no longer needed. In the last few days, I've been listening to this repeatedly. Just magnificent.
This is an ad for a new mobile phone "Touch Wood SH-08C" that Japanese mobile company, NTT Docomo was going to release in early March this year but with some problems they have in Japan, it had been on hold. But it seems like finally this is available in Docomo shops since the 6th of April.
This is a very organic bean shaped mobile which is made of hinoki tree.
Hinoki grows only in Japan, used for houses, furniture, ships or even sculptures. It has a special aroma and Japanese people like the smell of hinoki.
The design is very simple, it only has tree buttons for "talk", "lock" and "hang up".
The way sits in the hand is so beautiful.
With one touch, shortcut menu will show up.
It does look like those high-tech phones (we call smart phone in Japan) but it's not unfortunately.
This Touch Wood, you can change the setting depending on which hand user you are. Amazing.
Touch Wood is not iPhone nor Android, yet it costs 77,910 yen (about 647€) at the shop. Hmm, I think I prefer getting my offer of Black Berry Curve, perhaps… Oh, but it's so beautiful, isn't it?